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The Tripwire Toolkit

Your thank you page should be making you money — not just waving people off!

Inside The Tripwire Toolkit, you’ll get all the tools, swipes, and tech walkthroughs you need to turn “thanks for signing up” into “cha-ching, you made a sale” — before your welcome email even lands.

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Not sure what your audience wants help with?

Ask them — and get answers that actually lead to sales.

Ask, Listen, Sell is your $9 shortcut to knowing exactly what to offer, promote, or improve — based on what your audience tells you they actually want.

Inside, you’ll learn how to use easy polls, strategic questions, and lightweight forms to gather insight from your existing audience — without awkward convos or time-consuming surveys. It’s the behind-the-scenes engine behind some of my most successful promos.

This is the exact method I use to shape $9 offers, collect conversion-boosting testimonials, and get people excited to buy… before I’ve even finished creating the thing.

Perfect if you’ve got a few offer ideas swirling around and want to make sure your tripwire offer hits the mark.

"If you're not already accustomed to engaging your audience for useful feedback and business-y insights, this course is a no-brainer. Buy it. Use it. Profit. (All while building stronger connections with your folks!)"
– Kristen Kieffer, Low-Capacity Creative Coach

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What 550,966 Clicks on Digital Products Reveal About What Actually Gets Clicked (and What Gets Ignored)

But what actually makes people click?

Clicks Don’t Lie® is based on 550,966 real clicks from my bundles — so you can finally see the truth about what makes an offer irresistible (and what gets ignored).

What you’ll discover inside:

  • The 6 main (totally controllable!) factors that consistently lift some offers above the rest — and how to apply them to yours
  • How to make people feel seen and hopeful in your offer copy, so they’re instantly intrigued
  • The real data on names, descriptions, formats, and CTAs that consistently attract attention
  • Practical takeaways to help you create offers people can’t resist clicking on

This isn’t theory or guesswork — it’s data-driven insights you can apply immediately to your offers!


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Looking for something to quickly turn into a tripwire offer?

Once Upon An Offer helps you take the brilliant things you've already created — a workshop, a bonus, a live training, even a dusty freebie — and turn them into strategic, sellable offers without starting from scratch.


Going through a refresh has a funny side effect: it reminds you just how much you've created over the years. It's the perfect companion to The Tripwire Toolkit, and will show you how to turn everything else in your back catalogue into exciting, valuable, and sellable new offers.

Inside, you'll learn:

  • How to identify the content worth reviving — and what to leave behind
  • The three "revival spells" I use to turn past work into fresh offers
  • Behind-the-scenes examples of real revived offers (and what flopped)
  • Why this approach works for $9 offers, bundles, bonus trainings, and more

"If you have some time working with clients and have created any kind of resources or workshops along the way, this will open your eyes to just how much you already have to sell." – Emmy Andrade

"If you create stuff for free, you have hidden gems sitting on your hard drive. This training will show you what to look for and how to start thinking differently about the value of what you've already made." – Jessica Haines Design

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